eginning with
Josep Lluís Núñez in 1978, the president of FC Barcelona has been elected by the club members. This decision was closely tied to Spain's transition to democracy in 1974 and the end of Franco's dictatorship. Núñez's main objective was to develop Barça into a world-class club by giving it stability both on and off the pitch. On recommendation from Cruyff, Núñez inaugurated
La Masia as Barcelona's youth academy on 20 October 1979.
[31] His presidency was to last for 22 years and it deeply affected the image of Barcelona, as Núñez held to a strict policy regarding wages and discipline, letting players such as
Diego Maradona,
Romário and
Ronaldo go rather than meeting their demands.
[32][33] On 16 May 1979, the club won its first
UEFA Cup Winners' Cup by beating
Fortuna Düsseldorf 4–3 in Basel in a final that was watched by more than 30,000 travelling blaugrana fans. In June 1982 Maradona was signed for a then-world record fee of £5 million from
Boca Juniors.
[34] In the following season, under manager
Menotti, Barcelona won the Copa del Rey, beating Real Madrid. Maradona's time with Barça was short-lived; he soon left for
Napoli. At the start of the 1984–85 season
Terry Venables was hired as manager, and he won La Liga with notable displays by German midfielder
Bernd Schuster. The next season Venables took the team to their second
European Cup final, only to lose on penalties to
Steaua Bucureşti during a dramatic evening in Seville
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